I DON'T JUST RANK WEBSITES.
I DRIVE CUSTOMER ACQUISITION.
NO ACCOUNT MANAGERS. NO BS PROMISES. JUST REVENUE.
Rankings alone don’t pay the bills! But its a great start.
Every “SEO expert” promises first page rankings. But rankings without revenue don’t change your business. I don’t just chase clicks—I engineer sustainable customer acquisition systems that grow your revenue month after month.
If you’re like many of the business owners I work with:
- ✅ You’ve invested in SEO before with disappointing returns
- ✅ You’re tired of technical jargon that doesn’t translate to actual customers
- ✅ You’re weighing options between SEO, Google Ads, or other marketing channels
- ✅ You need someone who understands your business, not just keywords
The reality? Traditional SEO is about traffic. Modern SEO is about trust, positioning, and conversion. That’s what I do.
Not sure who to trust? Download my SEO Buyer’s Checklist and learn the 7 red flags to watch for before hiring anyone.
MY CONVERSION-FOCUSED SEARCH POSITIONING™ SYSTEM
Unlike agencies managing 50+ clients with cookie-cutter tactics, I’ve developed a proprietary methodology that delivers predictable results.
Typical SEO REsults We Get for clients
| Client | Before (Monthly) | After (6 Months) | Growth |
|---|---|---|---|
| Local Builder | 8 leads | 47 leads | +487% |
| Medical Practice | 22 inquiries | 69 inquiries | +213% |
| Commercial Services | $8,400 revenue | $37,200 revenue | +342% |
When you work with me, you get:
"CAN YOU GET ME TO #1?"
Traditional SEO providers obsess over rankings. I obsess over revenue.
The question you should be asking is: "Can you deliver customers who spend money with my business?"
The answer? Yes—if you're the right fit for my approach.
SEO isn't static. Google makes up to 40 algorithm changes monthly, constantly evaluating which businesses deserve visibility.
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Monitoring competitor keyword strategies with proprietary tracking tools
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Analyzing on-page ranking factors revealed in the latest research
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Adapting to algorithm updates before they impact your rankings
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Building authority signals that Google increasingly rewards
When you hire me, you're not paying for keywords. You're investing in a customer acquisition system that grows more valuable over time.
IS MY APPROACH RIGHT FOR YOUR BUSINESS?
If you're wondering whether to invest in SEO, Google Ads, or another marketing channel, here's what you need to know:
MY SYSTEM WORKS BEST FOR:
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Established Gold Coast businesses with existing revenue
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Service-based companies in competitive local markets
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Business owners committed to long-term growth
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Companies with products/services that solve real problems
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Businesses with customer values of $500+ (making the ROI compelling)
YOU MIGHT BE BETTER WITH TRADITIONAL METHODS IF:
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You need immediate results regardless of cost
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You're in a highly seasonal business with short selling windows
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You're testing a new offer or market
Do I need SEO?
If your customers are Googling what you sell, then yes — SEO helps them find you. If people are not searching online for what you offer not, you don’t. It’s that simple.
Look, I’m not here to sell you SEO you don’t need. Some businesses genuinely don’t need search traffic – if you’re selling glow-in-the-dark dog collars at markets or running a nightclub purely on Instagram buzz, cool.
But here’s the reality check:
When someone types “emergency plumber Gold Coast” or “best tax accountant Burleigh” or whatever the hell your business does – that’s literally someone with their wallet out, ready to buy.
If you’re not showing up, you’re invisible. And invisible businesses don’t make money.
Don’t overthink this. Ask yourself one question:
Are your ideal customers searching for what you offer before they spend money?
If yes – you need SEO. Full stop.
If no – save your cash for something else.
I’ve told plenty of businesses not to waste their money on SEO. But I’ve helped far more turn Google into their best salesperson – one that works 24/7 without lunch breaks or commission.
This isn’t about vanity metrics or pretty reports. It’s about whether your phone rings with the right kind of customers. That’s the only SEO metric that actually pays your bills.
Not sure about your specific industry? Ask me. I’ll tell you straight whether Google can make you money or not – even if that means telling you to spend your budget elsewhere.
How much will SEO for a Gold Coast small business?
$8,000 to $35,000+ for a proper SEO campaign, depending on how badly you want to win.
Here’s the thing about the Gold Coast – it’s not some sleepy country town. You’ve got serious competition from Brisbane spilling down, plus every man and his dog thinks they can rank a business here because “it’s just locals, right?”
Wrong.
The tourism angle means you’re often competing with national brands throwing serious cash at SEO. Plus, every tradie, cafe, and real estate agent thinks they’re going to crack the code with a $500/month package from some overseas SEO farm.
Here’s what actually works on the Coast:
Budget campaign ($8,000-15,000): You’ll get basic local SEO foundation, solid content strategy, and rank for your business name plus local terms. Fine if you’re a dog groomer in Currumbin, not so much if you’re a personal injury lawyer in Surfers. Sure, that’s only $155 a week when you break it down, but we’re talking about a proper campaign commitment, NOT some month-to-month trial
Serious campaign ($15,000-25,000): Now we’re talking. Proper competitive analysis, comprehensive content, link building that doesn’t get you penalised, and actually competing for the terms that pay your mortgage. This is where most successful Coast businesses land. We can break this into monthly or fortnightly payments.
Domination campaign ($25,000+): You want to own your category across the entire Coast? You’re playing with the big boys now. Multiple locations, competitive industries, or you’re trying to steal market share from established players.
The brutal truth? Most Gold Coast businesses underestimate what it takes because they think “local = easy.” But when your local area has 600,000+ people and attracts millions of tourists, you’re not exactly flying under the radar.
These are campaign investments, not endless monthly bleeds. Once we’ve done the heavy lifting, maintaining your rankings is a different conversation entirely.
Do I have to pay for SEO forever?
Q: Do I have to pay this amount for the rest of my life?
A: Not even close. Once we’ve built your SEO foundation, the big investment is done.
Look, I’m not here to bleed you dry with endless retainers that don’t move the needle. The campaign pricing gets you results. What comes after is different.
Here’s how it actually works:
After your campaign, you’ve got options. Most clients jump onto an exclusivity retainer – think of it as keeping me in your corner. I don’t work with your competitors, I keep your rankings fresh, update you on what Google’s doing, and I’m there if they decide to throw a tantrum and shuffle the rankings.
But here’s the thing – I work on ROI, not hope and prayers.
If I’m not moving the needle for your business, then honestly, we should switch to an on-demand relationship. You call when you need me, I deliver what you need, everyone’s happy.
The retainer isn’t about locking you into payments forever – it’s about having someone who knows your business inside out, ready to jump when opportunities or problems hit. Someone who’s already proven they can get you results.
Bottom line: The heavy lifting has an end date. Everything after that? It’s about keeping you ahead of the pack, not keeping you broke.
Most businesses find the retainer pays for itself just in the competitors I don’t help and the Google updates I navigate for them. But if it doesn’t make financial sense for you, we’ll figure something else out.
Should I hire a full-time SEO consultant for my Gold Coast business?
If you’re serious about dominating your market and have the budget for it, absolutely. And yes, I’m available for full-time work.
Here’s the reality: Most Gold Coast businesses don’t need a full-time SEO person. They need results, not another salary on the books.
But some do.
If you’re a larger operation, have multiple locations, or you’re in a cut-throat industry where your competitors are throwing everything at search – then having someone dedicated to your SEO strategy makes perfect sense.
The advantage? You get someone who lives and breathes your business, knows your customers inside out, and can pivot faster than any agency ever could. No sharing attention with other clients, no waiting for monthly reports – just pure focus on your growth.
The downside? Hiring the wrong person is expensive and painful.
The internet is full of “SEO experts” who’ll gladly take a salary while they learn on your dime. They’ll mess with your website, chase shiny object tactics they read about on Reddit, and leave you worse off than when they started.
Even worse? They don’t document anything. No systems, no processes, no handover notes. So when they inevitably move on or get fired, you’re left with a Frankenstein website and zero clue what they actually did.
I’ve seen businesses spend 18 months and $180K+ fixing the damage from hiring the wrong person. That’s not just money down the drain – that’s 18 months of lost opportunities while your competitors eat your lunch.
That’s where I come in differently. When I work as your full-time in-house specialist, you get 100% of my time and all my experience from working across industries – without the hiring gamble.
Want the full breakdown on how this works? Check out exactly how I structure in-house SEO work on the Gold Coast.
Bottom line: If your business can justify the investment and you want someone who’s all-in on your success, let’s talk. If not, the campaign approach will get you there just fine.
Will SEO work for my industry?
If you’re serious about dominating your market and have the budget for it, absolutely. And yes, I’m available for full-time work.
Here’s the reality: Most Gold Coast businesses don’t need a full-time SEO person. They need results, not another salary on the books.
But some do.
If you’re a larger operation, have multiple locations, or you’re in a cut-throat industry where your competitors are throwing everything at search – then having someone dedicated to your SEO strategy makes perfect sense.
The advantage? You get someone who lives and breathes your business, knows your customers inside out, and can pivot faster than any agency ever could. No sharing attention with other clients, no waiting for monthly reports – just pure focus on your growth.
The downside? You’re looking at $80K-120K+ per year for someone who actually knows what they’re doing. Plus super, plus the risk they might not work out.
That’s where I come in differently. I work as your in-house SEO specialist, but you get all my experience from working across industries without the full-time salary gamble.
Want the full breakdown on how this works? Check out exactly how I structure in-house SEO work on the Gold Coast.
Bottom line: If your business can justify the investment and you want someone who’s all-in on your success, let’s talk. If not, the campaign approach will get you there just fine.
Which industries have you had the biggest impact with SEO?
I’ve delivered the strongest ROI for trades, health providers, professional services, and local businesses where search leads directly to high-value conversions.
What is the typlical ROI for SEO?
When done right, SEO typically returns 5-15x your investment over time. The exact ROI depends on your customer value and conversion rates, but it compounds as your visibility grows.
Let me cut through what most agencies feed you:
There is no “typical” ROI for SEO because every business has different margins, conversion rates, and lifetime customer values. Anyone giving you a one-size-fits-all number is selling you a fantasy.
What I can tell you is this: when done properly, SEO is often the highest-ROI marketing channel available.
Why? Because you’re not renting attention – you’re building an asset that pays dividends long after the work is done.
Here’s the straightforward math I use with clients:
- If your average job is worth $3,000
- And you convert 1 in 4 genuine enquiries
- Then every 4 qualified leads = $3,000
- Get just 5 extra leads monthly? That’s $45,000 annually
The businesses that see remarkable returns all have three things in common:
- High customer value
- Decent conversion rates
- Clear search demand for what they offer
But here’s what matters – unlike ads that vanish the moment you stop paying, proper SEO continues delivering for years. The ROI compounds over time.
I won’t promise you “first page in 30 days!” – but I will help you run the actual numbers for your business before you spend a dollar. If the math doesn’t work out, I’ll be the first to tell you to look elsewhere.
Want me to calculate the potential ROI for your specific business? Let’s talk real numbers, not marketing fairytales.
What website platforms work best for SEO?
Look, I’ll give it to you straight – WordPress is the clear winner for SEO flexibility and control. Nothing else comes close when you need to make serious technical optimizations.
But that doesn’t mean other platforms are SEO dead-ends.
Here’s how the major platforms stack up for search performance:
WordPress dominates because it gives you complete access to every SEO element that matters – site structure, code quality, schema markup, URL patterns, and performance tweaks. With the right plugins (I recommend a lightweight combo rather than bloated all-in-ones), you can fine-tune everything Google cares about.
Shopify is solid for ecommerce SEO and handles the technical basics well out of the box. Its limitations show up when you need custom URL structures or advanced schema implementations, but most stores don’t hit these ceilings.
Squarespace and Wix have come a long way. They’re no longer the SEO nightmares they once were, but you’ll eventually hit frustrating limitations with both – especially around site speed, custom coding, and advanced structured data.
Custom-built sites can be either SEO dreams or disasters – it all depends on the developer’s knowledge of search best practices. I’ve seen beautiful custom sites that Google practically ignores because they got the fundamentals wrong.
Here’s what actually matters: Your platform choice should match your business needs and technical capabilities first. A well-optimized Shopify store will outrank a poorly implemented WordPress site every time.
Already committed to a platform? Unless you’re on something truly obscure, we can work with it. The platform is just one piece of the SEO puzzle – your content strategy and backlink profile often matter more in competitive markets.
Need help evaluating if your current platform is holding your rankings back? Let me take a look and give you an honest assessment of where the real limitations are
