Calculate SEO Opportunity

Is Gus Goodwin Australia's most hated marketer?

Or the most loved SEO consultant on the Gold Coast?

You be the judge!

There’s only one way to find out. Fill this in and let me show you what your rankings could actually be doing — no fluff, no sales dance.

The No-BS SEO Option Gold Coast Biz Loves ❤️

So whats the answer? 

Depends who you ask. If you’re an SEO agency running cookie-cutter campaigns, you probably hate me. If you’re a business owner who’s sick of being ghosted by Google — you’ll probably love what happens next. 

 

A Ruthlessly Effective System

Loved by Google, Hated by the Industry, and soon to be Feared by your competition

The truth is – Google Loves me. The industry hates me. Your competition will come to fear me.

So who’s eating your lunch. Who’s getting the jobs that should be yours. You know the “competition” the ones paying off their mortgage with your money. Stacking their future while you fight for every lead. They’re coasting while you’re grinding.

Let’s fix that! Work with me and you will fall in love with this SEO game!

The best part – I believe in resourcefulness over resources. 

I don’t waste time with bloated retainers, overpriced ads, or outdated tactics. I outthink, outrank, and outmanoeuvre anyone who want to compete. While they sell complexity, I deliver results.
Faster. Smarter. Relentless.

Who I Work With

I don’t work with second place. I work with businesses ready to take the top spot and own their market.
If you want to:

✅ Steal the best customers from your competition
✅ Turn your website into a lead machine
✅ Stop wasting money on ads that don’t convert
✅ Outrank, outsell, and outlast everyone in your space

Then we should talk.

If you’re happy with “good enough,” you’re in the wrong place.

What sort of SEO do I deliver

I use a ruthlessly effective system to dominate organic growth, lock in market share, and leave your competitors scrambling.

💥 SEO that actually brings in money – No fluff, just real leads.
💥 Lead systems built for conversion – No tyre kickers, only buyers.
💥 Marketing strategies that break the mold – Because playing fair never won a fight.

This isn’t a guessing game. It’s a blueprint for domination.

Why trust Gus with SEO for your Biz?

Because your competition is hoping you don’t.

The industry hates me because I don’t play by their rules.
Your competition will fear me because I don’t just help you compete—I make sure you win.

I work fast. I work smart. And I don’t work with second place.

If your customers are Googling what you sell, then yes — SEO helps them find you. If people are not searching online for what you offer not, you don’t. It’s that simple.

Look, I’m not here to sell you SEO you don’t need. Some businesses genuinely don’t need search traffic – if you’re selling glow-in-the-dark dog collars at markets or running a nightclub purely on Instagram buzz, cool.

But here’s the reality check:

When someone types “emergency plumber Gold Coast” or “best tax accountant Burleigh” or whatever the hell your business does – that’s literally someone with their wallet out, ready to buy.

If you’re not showing up, you’re invisible. And invisible businesses don’t make money.

Don’t overthink this. Ask yourself one question:

Are your ideal customers searching for what you offer before they spend money?

  • If yes – you need SEO. Full stop. 
  • If no – save your cash for something else.

I’ve told plenty of businesses not to waste their money on SEO. But I’ve helped far more turn Google into their best salesperson – one that works 24/7 without lunch breaks or commission.

This isn’t about vanity metrics or pretty reports. It’s about whether your phone rings with the right kind of customers. That’s the only SEO metric that actually pays your bills.

Not sure about your specific industry? Ask me. I’ll tell you straight whether Google can make you money or not – even if that means telling you to spend your budget elsewhere.

A: If people search for your service online, then yes. SEO works for most local businesses – it’s just a matter of the right approach for your specific market.

I could give you the consultant’s favourite answer: “it depends.”

But that’s useless, isn’t it?

Here’s the straight shot: If you run a legitimate business that solves actual problems people have, then yes, SEO probably works for your industry. The question isn’t if it works – it’s how hard you’ll have to fight for it.

I’ve helped tradies dominate their suburbs, medical clinics book out their calendars, lawyers land high-value cases, and property managers fill their portfolios – all through search.

The businesses that struggle with SEO aren’t usually in “bad industries” – they’re just:

  1. Too vague about what they actually do
  2. Trying to rank for impossible terms
  3. Working with SEO people who don’t understand their business model

Look, I’m not going to bullshit you. Some niches are bloody competitive. Some keywords cost more to rank for than they’ll ever return. That’s why I assess your market before wasting your money.

What matters isn’t some generic “SEO strategy” – it’s finding exactly where your business converts in the search ecosystem, and then owning that space like you built the damn internet yourself.

Want to know specifically about your industry? Just ask. I’ll tell you straight if it’s worth your investment or not.

A: I’ve delivered the strongest ROI for trades, health providers, professional services, and local businesses where search leads directly to high-value conversions.

I don’t play favorites with industries, but I’ll be straight with you – some businesses see faster, more dramatic results from proper SEO than others.

The common thread? Businesses where people are actively searching with buying intent, not just browsing.

Here’s where I’ve consistently moved the needle on actual revenue (not just traffic):

  • Trades & Home Services – Plumbers, electricians, builders who’ve gone from struggling to booked solid through local search dominance.
  • Health & Wellness – Medical clinics, physios, and specialists who’ve filled appointment books with exactly the right kind of patients.
  • Professional Services – Accountants, financial advisors, and consultants who’ve landed high-value clients directly through organic search.
  • Legal Services – Law firms that have stopped wasting money on overpriced directories and started attracting quality cases through strategic search visibility.
  • Education & Training – Course providers and RTOs that have cut their ad spend by 70% while maintaining full enrollment.
  • Mobile & On-Demand Services – Businesses that need to be found exactly when people need them most.
  • Retail & Local Service Businesses – Brick-and-mortar operations that have expanded their reach beyond just foot traffic.
  • Tourism, Hospitality & Events – Venues and operators who’ve broken free from OTA commission hell by building direct booking channels.
  • Entertainment & Lifestyle – Businesses that need to cut through competitive local markets.
  • B2B Services – Companies selling to other businesses where a single conversion can be worth tens of thousands.

The bottom line: it’s not about pretty traffic graphs. It’s about whether the phone rings with people ready to spend money. That’s the only “success” metric that matters.

Want to know if your specific business is a good fit? Let’s talk. I’ll tell you exactly what’s possible – no sugar coating.

A: When done right, SEO typically returns 5-15x your investment over time. The exact ROI depends on your customer value and conversion rates, but it compounds as your visibility grows.

Let me cut through what most agencies feed you:

There is no “typical” ROI for SEO because every business has different margins, conversion rates, and lifetime customer values. Anyone giving you a one-size-fits-all number is selling you a fantasy.

What I can tell you is this: when done properly, SEO is often the highest-ROI marketing channel available.

Why? Because you’re not renting attention – you’re building an asset that pays dividends long after the work is done.

Here’s the straightforward math I use with clients:

  • If your average job is worth $3,000
  • And you convert 1 in 4 genuine enquiries
  • Then every 4 qualified leads = $3,000
  • Get just 5 extra leads monthly? That’s $45,000 annually

The businesses that see remarkable returns all have three things in common:

  1. High customer value
  2. Decent conversion rates
  3. Clear search demand for what they offer

But here’s what matters – unlike ads that vanish the moment you stop paying, proper SEO continues delivering for years. The ROI compounds over time.

I won’t promise you “first page in 30 days!” – but I will help you run the actual numbers for your business before you spend a dollar. If the math doesn’t work out, I’ll be the first to tell you to look elsewhere.

Want me to calculate the potential ROI for your specific business? Let’s talk real numbers, not marketing fairytales.

If your customers are Googling what you sell, then yes — SEO helps them find you. If people are not searching online for what you offer not, you don’t. It’s that simple.

Look, I’m not here to sell you SEO you don’t need. Some businesses genuinely don’t need search traffic – if you’re selling glow-in-the-dark dog collars at markets or running a nightclub purely on Instagram buzz, cool.

But here’s the reality check:

When someone types “emergency plumber Gold Coast” or “best tax accountant Burleigh” or whatever the hell your business does – that’s literally someone with their wallet out, ready to buy.

If you’re not showing up, you’re invisible. And invisible businesses don’t make money.

Don’t overthink this. Ask yourself one question:

Are your ideal customers searching for what you offer before they spend money?

  • If yes – you need SEO. Full stop. 
  • If no – save your cash for something else.

I’ve told plenty of businesses not to waste their money on SEO. But I’ve helped far more turn Google into their best salesperson – one that works 24/7 without lunch breaks or commission.

This isn’t about vanity metrics or pretty reports. It’s about whether your phone rings with the right kind of customers. That’s the only SEO metric that actually pays your bills.

Not sure about your specific industry? Ask me. I’ll tell you straight whether Google can make you money or not – even if that means telling you to spend your budget elsewhere.

Look, I’ll give it to you straight – WordPress is the clear winner for SEO flexibility and control. Nothing else comes close when you need to make serious technical optimizations.

But that doesn’t mean other platforms are SEO dead-ends.

Here’s how the major platforms stack up for search performance:

WordPress dominates because it gives you complete access to every SEO element that matters – site structure, code quality, schema markup, URL patterns, and performance tweaks. With the right plugins (I recommend a lightweight combo rather than bloated all-in-ones), you can fine-tune everything Google cares about.

Shopify is solid for ecommerce SEO and handles the technical basics well out of the box. Its limitations show up when you need custom URL structures or advanced schema implementations, but most stores don’t hit these ceilings.

Squarespace and Wix have come a long way. They’re no longer the SEO nightmares they once were, but you’ll eventually hit frustrating limitations with both – especially around site speed, custom coding, and advanced structured data.

Custom-built sites can be either SEO dreams or disasters – it all depends on the developer’s knowledge of search best practices. I’ve seen beautiful custom sites that Google practically ignores because they got the fundamentals wrong.

Here’s what actually matters: Your platform choice should match your business needs and technical capabilities first. A well-optimized Shopify store will outrank a poorly implemented WordPress site every time.

Already committed to a platform? Unless you’re on something truly obscure, we can work with it. The platform is just one piece of the SEO puzzle – your content strategy and backlink profile often matter more in competitive markets.

Need help evaluating if your current platform is holding your rankings back? Let me take a look and give you an honest assessment of where the real limitations are

Are you ready to win the SEO Game?

🚀 In under 60 seconds, see if we’re the right fit.

⏱️ No wasted time—just a clear path to growth.

OK I got 60 seconds > Let me judge for myself
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