Probably the right move! or maybe not….
Let’s find out if it’s worth it.
I'm Gus Goodwin. Most people "work in marketing" or dabble in SEO.
I'm a little more obsessive. I study it. Test it. Breathe it. I think about it on holidays, dream about it at night, and talk about it until those around me tell me to give it a rest.
But I can't.
Marketing, SEO, business models, conversion flows—this isn't just work. It's what I am born to do.
When you bring me in-house, you don't just get an employee. You get a full-stack SEO system, a strategist, and a team powered by AI, all wrapped up in one relentless operator embedded directly in your business.
I'm available for full-time roles on the Gold Coast. Bring in an SEO specialist who builds lasting systems—not one you'll quietly replace in six months.
Companies with dedicated in-house SEO strategists consistently outperform those relying on agencies or part-time consultants. Here's why:
The real cost isn't what you pay for SEO—it's the revenue you lose every month without proper in-house expertise.
I don't just drive traffic. I engineer the pipelines that turn it into revenue. Websites, landing pages, automations—every click moves with purpose.
I don't pad hours. I don't play politics. I move fast, build lean, and aim for outcomes—not optics.
I integrate multiple AI tools into my workflow to move faster, extract deeper insights, and build more scalable strategies—always with data protection and security top of mind. You're not hiring a guy. You're hiring a system.
I think like an owner. I don't chase vanity metrics—I chase the right kind of growth. The kind that earns.
I stay on the bleeding edge because I love it. I read algorithm updates like the morning paper. I unwind watching pitch decks and funnel teardowns. It's my sport, my work, and my recreation.
I've helped businesses increase organic traffic by 145%, improve conversion rates by 37%, and double their qualified leads through strategic SEO implementation. I measure success in revenue, not rankings.
How much revenue are you losing each month without proper in-house SEO?
Every week your competitors have dedicated SEO expertise that you don't is another week they're capturing market share, traffic, and customers that should be yours. When those customers build loyalty elsewhere, the cost compounds month after month.
15+ years optimizing websites across e-commerce, local business, and SaaS sectors, with hands-on experience managing SEO for sites generating over $5M in annual revenue.
Deep technical knowledge in site architecture, Core Web Vitals optimization, and structured data implementation. Specialist focus on Gold Coast local SEO and e-commerce optimization.
Google Analytics proficient, SEO testing methodology creator, and keeper of multiple test sites to validate tactics before client implementation. Proven track record of outranking enterprise-level competitors.
"Gus transformed our digital presence. After paying for ads for 10 years, we now generate all our leads organically. He's saved us thousands monthly while growing our business." — Lincoln, Business Owner
When SEO expertise is embedded in your business—not siloed as an external service—the impact multiplies across every department.
SEO insights guide feature prioritization, ensuring you build what customers are actually searching for—not just what internal stakeholders want.
Content production becomes data-driven, purpose-built, and aligned with actual market demand—not assumptions or gut feelings.
Organic and paid channels work in harmony, dramatically reducing customer acquisition costs and extending campaign lifecycles.
Sales teams receive a constant flow of warmer leads who are already educated through strategic content and ready to buy.
Support teams spend less time answering the same questions, as self-service content proactively addresses common issues.
Leadership gains critical market intelligence through search data, revealing emerging trends before traditional research.
Your business benefits from search pattern tracking through real experiments on live test sites—specifically built to observe what Google rewards, ignores, or quietly starts punishing. These aren't throwaways—they're pressure-tested labs that protect your business from algorithm shifts.
When algorithm updates hit and competitors scramble, your business stays steady. Every update leaves a trail—SERP layout tweaks, crawl anomalies, content reshuffles. With in-house expertise, your team doesn't panic when rankings shift; they adapt strategically as the market changes.
Having in-house expertise means your organization gets more value from Ahrefs, SEMrush, Surfer, and other tools than competitors do. Rather than accepting tool outputs at face value, you'll benefit from critical comparison, stress-tested assumptions, and insights from where these tools shine or fail.
For your business, staying ahead of search isn't a one-time fix—it's a sustainable advantage. When observation feeds testing, testing feeds strategy, and strategy loops back into systems, your company stays one step ahead of where search is going, not just where it's been.
The difference isn't just in service quality—it's in fundamental business advantage.
When you bring SEO in-house with a dedicated specialist, you're not just optimizing your website—you're building a proprietary market intelligence system that:
This isn't just about rankings—it's about embedding a sustainable competitive advantage directly into your organization.
I don't buy links—I earn them. My approach is rooted in relevance, relationships, and content that actually deserves to rank. When I build links, it's part of a bigger system that supports brand trust, search visibility, and long-term growth.
This isn't about volume—it's about earning links that matter, and that competitors can't easily replicate.
When you bring me in-house, you're not just getting an SEO specialist:
End-to-end thinker. From audits to automation, every part moves with purpose.
Daily user of ChatGPT, Perplexity, and other AI tools—building faster, thinking sharper.
Technical, on-page, off-page, schema, local, content—all under control.
Sharp messaging that earns the click and sets up the close.
Modular frameworks, Airtable CMS logic, and automation infrastructure that scales.
I make GA4, Looker Studio, and Search Console tell stories that drive decisions.
I don't need chasing. I build, test, adapt, and push because that's who I am.
I build tools and systems that help lean teams scale faster with less.
Transformed a single-location repair business into a national leader—without a single dollar spent on ads. Outranked international tech giants on their own repair-related search terms (think: Apple, HP, Dell, and more), capturing the traffic they couldn't convert and turning it into steady, booked work.
Led the full SEO strategy for a six-store operation focused on localised visibility. Developed suburb-specific landing pages, boosted review velocity, and structured content to dominate map packs and organic positions.
Built a full-funnel SEO system tied directly to lead capture and automation—moving beyond traffic into structured conversion.
Unlike most hires who jealously guard their knowledge to protect their position, I build systems and SOPs that keep working even when I'm not directly involved.
That's not me replacing myself. That's me creating real enterprise value that becomes a permanent asset to your business. And the interesting part? When I build these value-creating systems, I consistently get asked to stay, build again, or scale them elsewhere in the business.
In other words, the more I focus on making myself technically "replaceable" through solid systems, the more indispensable I become to your organization's growth.
Look, here's the truth about SEO in 2025:
Most so-called "experts" just chase algorithms. But I build complete systems that actually move the needle.
Let me break it down:
If your competitors have dedicated in-house SEO and you don't, you're fighting an uphill battle. Every day you wait is another day they're building systems you'll need to catch up to.
I'm currently evaluating opportunities for my next in-house role. I'm selective about where I work because I invest heavily in the businesses I join.
If you're serious about turning SEO into a genuine competitive advantage—not just a marketing checkbox—let's talk.
Bring SEO In-House Now
Hey how ya doin’?
Why don’t you leave your name
And your number…?
Gus Love’s ❤️ SEO
