Mini Case Study: National Domination in a Cut-Throat Industry—Built on SEO Alone
Fifteen years ago, I built a national business from nothing—no investors, no funding, no brand. Just a WordPress site, a courier network, and a strategy.
In one of the most cut-throat, price-sensitive industries in the country, I didn’t just compete—I took over. While national franchises and OEMs threw money at ads and low-margin work, I quietly outranked them. Then I charged double.
Not because I was cheaper. Because I positioned better, converted higher, and knew how to make Google trust me more than them.
No ads. No cold calls. No gimmicks. Just strategic SEO, razor-sharp systems, and psychological positioning that turned traffic into trust and trust into market share.
I didn’t rent attention—I owned it.
What I Built:
- A national brand from zero, with $0 ad spend
- A WordPress-powered quoting and booking engine that scaled to 60+ leads a day
- A fully remote, self-managed ops team covering logistics, quoting, and fulfilment
- Standardised systems that let us process tens of thousands of jobs without skipping a beat
- Conversion rates of 15–20%, in an industry averaging 3–5%
What We Achieved:
- Outranked every major player, including OEMs and national franchises
- Charged 2× more than local competitors—and still won the sale
- Controlled the market by year three—with inbound leads only
- Faced blatant copycats who cloned our website word-for-word, even using our phone number
- Developed Strategic Throttling to protect IP and leave copycats chasing ghosts
The result was a category-defining business that couldn’t be touched—because it wasn’t just built to work. It was built to last.
This isn’t theory. It’s lived experience at scale. It’s why I don’t just talk about SEO—I build systems that take markets.
